We love this unique, often tumultuous business. We know what it feels like to do 450 covers in 4 hours, to lose your best prep guy and lead line cook in the same week (while half the wait staff is still in training) and to be notified that Eric Ripert just sat down at Table 40. As important as the menu and dining experience, is the operations side, financials, and a tasteful, unobtrusive marketing plan that delivers results without diluting the "cult", insider following you've worked so hard to build.